Foundation Degree: Digital Acquistions Project

Here are the 2 Final Images and my first ever video from my 2nd Unit of Coursework from my Foundation Degree. This unit was called Digital Acquisition and focused on Advertising and contained elements of Fashion, Editorial, Still Life and Videography.

The unit was split into 3 projects called Editorial Shoe, Upsize and Advertising.

For Editorial Shoe, we had to shoot a Still Life Shoe in the studio to be used as an Editorial image for a Advertisement. My idea was inspired by loads of photos I found during my research that show boots standing on leaves so I tried to create a Still Life version of this. For Upsize I had to shoot a Mid-Key Fashion image for John Lewis and enlargement an element of the photos. I combined this with a shoot I did with a Fashion shoot and enlarged the model's head as a "Think Big!" idea. The video was a collaboration with Amelia Read, in which we had to produce a 10-second video together advertising shoes with the subtitle; "Walk the Walk". Amelia was the Director and I was the Camera Operator, Lightening Assistant and Editor and I think we did a pretty good job together.

This was a very stressful unit which I didn't particularly enjoy, expect for a few parts like learning to shoot and edit short videos. I'm now planning a studio day before my college shuts and then a relaxing break over Christmas during which I will planning shoots and coming up with ideas for Spring and Summer 2014.